Media and Advertising Mini Unit

Week One

Monday: Introduction

How many of you have a television?

Etc

What is media? What is advertising?

Take PBS Quiz and Discuss

Introduce Media Project

HW: TV Ad Matrix

Tuesday: What did you see?

Groups chart ads into categories

Poss: toys, food/drink, beauty/health, tv/movies

Begin discussion of advertising techniques

Testimonial, Celebrity, Lifestyle, Bandwagon

For each technique we discuss, we will find/examine a print ad and then discuss/analyze it.

Then each group will make an ad for their book, using that strategy.

Weds-Friday: Continue learning and analyzing techniques

Ask yourself questions and talk back!

Week Two:

Monday: Target audience and Demographics

Happy Meals

Whose Best Friend?

Tuesday: Fact vs. Opinion in Advertising

Weds: Groups review all techniques and tricks. Then decide which technique they’d like to use for their book ad campaign.

Begin working on print ads.

Target audience: 6th and 7th graders (hopeful exchange with Ms F’s 7th grade ELA)

Thursday/Friday: Inservice

Week Three:

Monday: Analyzing TV ads

(poss Jean Kilbourne video?)

Tues/Weds: Finish Print Ads and Create a Commercial/skit

Thurs/Fri: Perform for 6th and 7th Graders. Hand out print ads as playbills.

TV Ad Matrix

Name_____________________________ Class_______ Date________________

Day of Week__________________ Date____________

Time Watching________ to ________ Show(s) Watched___________________

1. Product Advertised Interesting/Notes

Day of Week__________________ Date____________

Time Watching________ to ________ Show(s) Watched___________________

1. Product Advertised Interesting/Notes